What is Digital Marketing? | Digital Marketing for Dummies

You might probably have used or listened to the buzz word “Digital Marketing” in professional meetings or events. It has different names on the internet like online marketing and internet advertising. There is an amazingly noticeable surge seen in the number of internet users as compared with the last decade. There were about 1966 million internet users (28.7% of the entire world population) in 2010, while you might amaze to know that it reached around 4574 million internet users by Jan 2020 (30% increment).

This means people, along with their businesses, are moving online and this has changed the way people think and interact with businesses. The need and importance of digital marketing are quite prominent in today’s world. So, in this article of Digital marketing for dummies, let’s dive into the deep concepts of digital marketing and explore what actually Digital Marketing is?

Agenda for this article:

  • What is Digital Marketing?
  • Types of Digital Marketing
  • Search engine optimization
  • Pay-per-click
  • Social Media Marketing
  • Content Marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Email Marketing

What is Digital Marketing?

Digital Marketing has revolutionized traditional marketing methods and techniques. Without spending time in reading newspapers, you are now aware of all news and updates on your phone. The marketing or promotion of your product or brand using electronic media and devices online referred to as Digital Marketing.

It encompasses different marketing tactics such as social media marketing, email marketing, search engine optimization, content marketing, mobile marketing etc. Every type and strategy of digital marketing uses different digital channels and tools to operate.

Types of Digital Marketing?

The field of digital marketing is developing gradually and evolving day by day. The most famous strategies, businesses are using, are the following:

Search Engine Optimization (SEO)

Search engine optimization is a process of grabbing online traffic organically and increase the visibility of a web page on the search engine results. In order to rank your website on search engine searches, content needs to be optimized and based on different useful SEO techniques like keyword density, structure, internal links, outbound links, meta description, grammar analysis.


Pay-per-click is considered to be a crucial strategy in online marketing. In PPC, you need to pay for every single click on your ad. The price for a click depends on different factors. Platforms, with massive traffic, promote brand or product ads. For example, every search engine promotes text ads and similarly, social media platforms also market ads to get you filtered traffic and sales. Like, the Facebook pixel is also another renowned form of PPC in social media advertisements.

Social Media Marketing

Social Media Marketing (SMM) is the most important skill of digital marketers and strategists. Social Media platforms like Facebook, Instagram, and Twitter not only help in advertisements but also in grabbing organic traffic. It also builds up a brand’s reputation and engages the audience to interact and promote their product in order to generate sales. Social media marketing is a significant part of a digital marketing agency nowadays. The person who does social media marketing and manages social media platforms is known as a social media manager. Social media managers use different online social media management tools (free and paid) for instance, post scheduling tools, graphic art designing tools, ad campaign management tools, and insight analysis tools.

Content Marketing

Content Marketing encompasses all content available online, created for generating sales or spreading awareness (Branding and Promotion). Content can be text or any visual. Blog posts, images or graphic arts, videos, etc. are all digital assets or content assets. All Digital marketing strategies are linked with one another, directly or indirectly. But content marketing is linked with almost all types of digital marketing.

Affiliate Marketing

Affiliate Marketing is getting popular day by day among businesses. When a person promotes or generates sales for another business while keeping a certain amount of commission on every sale is known as affiliate marketing. Affiliate marketers do not own any product they are selling, however, they own the content assets they create for generating sales, for instance, website or blog posts, etc.

Influencer Marketing

Influencer marketing has become a buzz word in the online marketing world. An influencer is a person who, due to fame or trust, has the power which can affect the decisions and perceptions of people. Influencers can be celebrities or people with a huge following of audience. In this type of marketing, a brand collaborates with an influencer to promote their products or services.

Email Marketing

Email Marketing is an initial form of digital marketing. It is still used among businesses for sending offer promotions and keeping the audience engaged. In email marketing, bulk emails are sent to a group of a targeted audiences. These emails are usually sent to potential customers of a company. This is a crucial source of marketing to spread awareness, send advertisements, and for other promotional purposes.


Digital Marketing is the future of marketing which is developing every day. It has perks of tracking your efforts with amazing accuracy. Businesses need to move along with digital media marketing in order to grow faster and secure their futures. Every digital marketing strategy is useful and implementable for a brand to secure its position among the competitors. Digital marketing is changing the perceptions and the way of presenting products and services, online.