Crisis Management is the process of managing unexpected challenges that can impact or damage a brand’s image or reputation. It can even result in entire brand destruction! Therefore, it should be handled very carefully and professionally. Adzum ensures brand reputation security and boosts up the brand image.

Did you know businesses risk losing at least 22% of business due to one negative review, and this number increases to 44% and 59% on a second and third negative review, respectively. This can have a crippling effect to any business if not managed properly. On the flip side, having a reputation management program in place can help increase sales. It’s not an exact science, but you can quantitatively measure a business’ ROI when implementing reputation management. As a matter of fact, a research conducted by Northwestern University’s Spiegel Research Center found that positive reviews could increase conversion rate by 270%.